Product Leader · two unfair advantages for PM job-seekers
A portfolio they remember.
A video application they can't ignore.
Build a living PM portfolio that proves you ship. Then send up to 50 personalised video applications a year — each one drafted from the job ad, recorded in three minutes, served on a custom page with your full portfolio attached. The most distinctive application a recruiter will see this month.
Free forever on the Light tier. Full Portfolio + 50 video applications is $2/month.
What you get
01
A robust PM portfolio.
One living URL with your AI projects, case studies, skills with proof, continuous learning, and shipped work. Drafted from your CV in under a minute — then yours to edit forever.
02
Custom video applications.
Paste any job ad. We draft talking points specific to that role. You record a 3-minute video. We give you a custom share page — video + your portfolio — to paste into the actual application. 50 a year, included.
The status quo
Hundreds of applications. All written by ChatGPT. None of them remembered.
A single PM opening now pulls 800 applications a week — most of them AI-rewritten variations of the same template. The candidates who get the call aren't the ones with the longest résumé; they're the ones who didn't look like everyone else.
A 3-minute video on a custom page is the cheapest way to be that candidate. Product Leader helps you write the talking points, record the take, and send a single URL the hiring manager actually opens — in under five minutes.
Part one · the portfolio
What makes a Product Leader portfolio different from a CV.
- 01
Intro video, 90 seconds
One take, your laptop camera, no editing. The recruiter remembers a face — and your portfolio is already on the same page.
- 02
AI projects you actually shipped
List the AI products you've put in front of real users. The section that shows you understand how AI product management actually works — not just that you read the right Substacks.
- 03
Case studies with shipping receipts
The classic story plus the artifacts. PRDs, prototypes, dashboards, copy you actually wrote. Skim-readable, with the evidence right there.
- 04
Skills with proof
Replace "strategic thinking" with the memo that aligned three teams on a contentious call. Specific, linked, real.
- 05
Continuous learning
A live signal of what you read this month, not a static "books I have heard of" list. The thing that says you are still moving.
Part two · the killer feature
Then send 50 video applications they actually open.
Subscribers get 50 personalised video applications a year. Three minutes each, drafted by AI, wrapped in a custom share page with your full portfolio. Sent as a single URL to the hiring manager.
- 01
Paste the job ad.
Drop a URL or the description. We pull the role, the company, and the must-haves.
- 02
Get your talking points.
AI drafts 5–7 specific bullets from your portfolio + the job — what to say in the 3-minute video, ordered. Editable.
- 03
Record and send the link.
One take from your laptop. We host the video on a clean share page with your portfolio attached. Paste the URL into the actual application.
“The CV gets you in the stack. The video application is the reason they call you back.”
Two ways to begin
Start free. Move up when you have a job to apply to.
Light · Free
A clean professional presence.
Name, photo, bio, links. The page you put in your email signature. Yours forever, no card required.
Full Portfolio · $2 / month$3
The portfolio + 50 video applications.
Everything in Light, plus AI projects, case studies, skills with proof, continuous learning, learning center, curated PM jobs — and 50 personalised video applications a year, each with its own share page and your portfolio attached.
“The video application landed in my inbox — three minutes, specific to the role, with the candidate's portfolio one click away. I called her that afternoon. I cannot remember the last CV that made me do that.”
Priya S. · VP of Product
Common questions
The honest answers.
How do the video applications actually work?
Paste the job ad. We call OpenAI to extract the role, the company, and 5–7 specific talking points tailored to your profile. You record a 3-minute video from your laptop — one take, no editing. We host the video on a custom share page that includes your bio, photo, and a link back to your full portfolio. You copy that single URL into the actual application. Subscribers get 50 of these a year.
What does "50 video applications a year" buy me in practice?
Most PMs apply to maybe 30–40 roles in a serious job search. 50 covers a full search with headroom. Even at one a week for a year, that's a year of standing out from every other résumé in the stack.
How does the portfolio AI generation work?
You upload a CV. We pass it through a structured-output AI prompt that maps your roles into PM-shaped case studies, skills, certifications, and a bio. You get a 70%-good first draft instead of a blank page. Everything stays editable; nothing is auto-published.
I'm not actively job hunting. Is this still useful?
Yes. Most users keep the portfolio updated so it's ready when the right opportunity surfaces. Treat it as a public craft journal that doubles as your CV when you need one. Video applications activate the moment you do start applying.
What if my work is under NDA?
Common PM problem. The case-study templates teach the "obfuscate and describe" pattern: focus on the process, the scale of the problem, and the anonymized impact ("conversion +15% for a Fortune-500 marketplace") without leaking confidential details.
Why not just use Notion or a personal site?
You can. The trade-off is that Notion gives you blank pages and you spend the next weekend designing tabs — and Notion can't generate a 3-minute video application from a job ad. Product Leader gives you a PM-shaped scaffold, a shareable URL, an AI-projects section nobody else surfaces, and 50 video applications. If you'd rather start from a blank page, do that.
Be the candidate they call back this afternoon.
Free forever. No credit card. Made in Helsinki.